Regional Recognition Validates Systematic Transformation Methodology

SINGAPORE, July 10, 2025 /PRNewswire/ -- Mad About Marketing Consulting has been awarded "Best Marketing Consultancy Firm - South East Asia 2025" by Corporate Vision's Corporate Excellence Awards, progressing from local recognition to regional acknowledgment within twelve months of operation.

The progression from "Best B2C & B2B Marketing Consultancy 2024 - Singapore" to regional recognition validates the firm's core principle: systematic transformation methodology transcends geographic boundaries. For a consultancy founded with global ambitions while maintaining operational rigor, this recognition confirms that strategic depth resonates across diverse market conditions.

Beyond Traditional Consulting

The award reflects Corporate Vision's recognition of Mad About Marketing Consulting's hybrid approach that merges management consultancy principles with marketing advisory expertise. Unlike traditional agencies focused on tactical execution, the firm addresses the operational trinity determining transformation success: people readiness, process optimization, and platform integration.

"Recognition validates methodology, but client transformation drives everything we do," explains Jaslyin Qiyu, Founder and Principal Consultant. "When you've personally navigated transformation challenges as a regional CMO across multiple enterprises, you understand that sustainable change requires systematic thinking, not surface-level adjustments."

Fractional Excellence Model

The firm's fractional talent approach enables access to diverse industry expertise without traditional agency overhead—attracting clients from ambitious startups to established corporates throughout Asia Pacific. This structure provides enterprise-quality strategic thinking while maintaining agility and cost-effectiveness that emerging markets demand.

Recent project highlights include supporting renowned Singaporean photographer Melisa Teo's "Two Rivers" exhibition, where the firm navigated complex licensing processes, optimized limited marketing resources, and managed high-profile stakeholder engagement across government and cultural touchpoints.

"The integrated marketing strategy not only amplified the visibility of my 'Two Rivers' exhibition but also ensured a seamless experience for visitors and high-profile stakeholders," notes Melisa Teo. "The thoughtful approach to resource optimization and stakeholder engagement truly made a difference."

AI Transformation Leadership

The consultancy's latest service offering—AI Adoption Maturity Assessment and Recommendations Roadmap—demonstrates how established transformation principles apply to emerging technologies. Rather than promoting technology adoption for its own sake, the firm helps organizations measure employee readiness from mindset and skillset perspectives, then develops comprehensive approaches addressing skilling, tooling, and process redevelopment requirements.

Regional Expansion Strategy

With operations in Singapore and Vietnam, Mad About Marketing Consulting is creating a comprehensive Asia Pacific presence supporting clients' cross-border expansion ambitions. The fractional talent model will evolve into an integrated ecosystem where specialists collaborate seamlessly across industries and geographies.

"As marketing practitioners, we have a collective responsibility to demonstrate that strategic thinking and ethical practices drive sustainable results," Qiyu emphasizes. "Moving with market flow doesn't mean abandoning fundamental principles."

About the Award

The Corporate Vision Corporate Excellence Awards recognize outstanding achievement across multiple business categories, with evaluation criteria including innovation, strategic impact, and sustainable business practices. The "Best Marketing Consultancy Firm - South East Asia 2025" award acknowledges Mad About Marketing Consulting's systematic approach to transformation and measurable client outcomes across the region.

About Mad About Marketing Consulting

Mad About Marketing Consulting is a full-service, integrated marketing consultancy partnering with C-Suites across B2B and B2C sectors throughout Asia Pacific. Founded in January 2024 by Jaslyin Qiyu, a veteran with nearly 25 years of marketing and transformation experience, the consultancy combines management consultancy rigor with deep marketing expertise to elevate marketing from cost center to strategic business enabler.