BELMONT, N.C.--(BUSINESS WIRE)--Piedmont Lithium Inc. (“Piedmont,” “the Company,” “we,” “our,” or “us”) (Nasdaq: PLL; ASX: PLL), a leading North American supplier of lithium products critical to the U...

BELMONT, N.C.--(BUSINESS WIRE)--Piedmont Lithium Inc. (“Piedmont,” “the Company,” “we,” “our,” or “us”) (Nasdaq: PLL; ASX: PLL), a leading North American supplier of lithium products critical to the U.S. electric vehicle supply chain, and Sayona Mining Limited (“Sayona”) provide an update in relation to the proposed merger between Piedmont and Sayona announced on November 19, 2024 (the “Transaction”) that will combine the two companies to create a leading lithium business.

Piedmont and Sayona entered into an amendment (the “Amendment”) to the agreement and plan of merger governing the Transaction. The Amendment provides for, among other things, the following:

• Sayona seeking Sayona shareholder approval for a reverse stock split to consolidate Sayona’s shares at a ratio of 1-for-150 and, subject to being approved by shareholders, the implementation of the consolidation prior to completion of the Transaction;
• an updated exchange ratio of 3.5133 Sayona shares for each Piedmont Lithium ordinary share if the consolidation is approved by Sayona shareholders and effected prior to completion (compared to the previously announced exchange ratio of 527 Sayona shares for each Piedmont Lithium ordinary share to account for the 1-for-150 consolidation);
• that each Sayona American Depository Share (“ADS”) issued in the Transaction will represent 1,500 Sayona shares pre-share consolidation or 10 Sayona shares post-share consolidation;
• Sayona seeking Sayona shareholder approval to change the name of the combined company to Elevra Lithium Limited, the ticker symbol on the ASX to “ELV” and the ticker symbol for the ADSs on the Nasdaq to “ELVR”;
• Sayona seeking ratification by Sayona’s shareholders of the issuance of 1.25 billion Sayona shares in the equity financing completed in November 2024 following the signing of the merger agreement for the Transaction; and
• Sayona seeking the approval of Sayona’s shareholders to increase the total maximum aggregate Directors’ fees payable to Non-Executive Directors after completion of the Transaction to reflect the larger Board composition.

About Piedmont

Piedmont Lithium Inc. (Nasdaq: PLL; ASX: PLL) is developing a world-class, multi-asset, integrated lithium business focused on enabling the transition to a net zero world and the creation of a clean energy economy in North America. Our goal is to become one of the largest lithium hydroxide producers in North America by processing spodumene concentrate produced from assets where we hold an economic interest. Our projects include our Carolina Lithium project in the United States and partnerships in Quebec with Sayona Mining (ASX: SYA) and in Ghana with Atlantic Lithium (AIM: ALL; ASX: A11). We believe these geographically diversified operations will enable us to play a pivotal role in supporting America’s move toward energy independence and the electrification of transportation and energy storage.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of or as described in securities legislation in the United States and Australia, including statements regarding exploration, development, construction, and production activities of Sayona Mining, Atlantic Lithium, and Piedmont; current plans for Piedmont’s mineral and chemical processing projects; Piedmont’s potential acquisition of an ownership interest in Ewoyaa; and strategy. Such forward-looking statements involve substantial and known and unknown risks, uncertainties, and other risk factors, many of which are beyond our control, and which may cause actual timing of events, results, performance, or achievements and other factors to be materially different from the future timing of events, results, performance, or achievements expressed or implied by the forward-looking statements. Such risk factors include, among others: (i) that Piedmont, Sayona Mining, or Atlantic Lithium may be unable to commercially extract mineral deposits, (ii) that Piedmont’s, Sayona Mining’s, or Atlantic Lithium’s properties may not contain expected reserves, (iii) risks and hazards inherent in the mining business (including risks inherent in exploring, developing, constructing, and operating mining projects, environmental hazards, industrial accidents, weather, or geologically related conditions), (iv) uncertainty about Piedmont’s ability to obtain required capital to execute its business plan, (v) Piedmont’s ability to hire and retain required personnel, (vi) changes in the market prices of lithium and lithium products, (vii) changes in technology or the development of substitute products, (viii) the uncertainties inherent in exploratory, developmental, and production activities, including risks relating to permitting, zoning, and regulatory delays related to our projects as well as the projects of our partners in Quebec and Ghana, (ix) uncertainties inherent in the estimation of lithium resources, (x) risks related to competition, (xi) risks related to the information, data, and projections related to Sayona Mining or Atlantic Lithium, (xii) occurrences and outcomes of claims, litigation, and regulatory actions, investigations, and proceedings, (xiii) risks regarding our ability to achieve profitability, enter into and deliver product under supply agreements on favorable terms, our ability to obtain sufficient financing to develop and construct our projects, our ability to comply with governmental regulations, and our ability to obtain necessary permits, (xiv) risks related to the completion of our proposed merger with Sayona Mining and related capital raises, and (xv) other uncertainties and risk factors set out in filings made from time to time with the U.S. Securities and Exchange Commission (“SEC”) and the Australian Securities Exchange, including Piedmont’s most recent filings with the SEC. The forward-looking statements, projections, and estimates are given only as of the date of this press release and actual events, results, performance, and achievements could vary significantly from the forward-looking statements, projections, and estimates presented in this press release. Readers are cautioned not to put undue reliance on forward-looking statements. Piedmont disclaims any intent or obligation to update publicly such forward-looking statements, projections, and estimates, whether as a result of new information, future events or otherwise. Additionally, Piedmont, except as required by applicable law, undertakes no obligation to comment on analyses, expectations or statements made by third parties in respect of Piedmont, its financial or operating results or its securities.

For further information, contact:

Malissa Gordon
VP, Government Affairs
T: +1 704 491 9130
E: mgordon@piedmontlithium.com

John Koslow
Investor Relations
T: +1 980 701 9928
E: jkoslow@piedmontlithium.com

Business Wire | Thu, Apr 24 2025 09:10 AM AEST

International Olympic Committee newsWith the fourth Summer Youth Olympic Games (YOG) now less than two years away, Dakar 2026 presented its latest progress report to the 144th International Olympic Co...

3BL | Thu, Apr 24 2025 03:10 AM AEST

International Olympic Committee news

With the fourth Summer Youth Olympic Games (YOG) now less than two years away, Dakar 2026 presented its latest progress report to the 144^th International Olympic Committee (IOC) Session. The report highlighted key developments in preparation for the first Olympic sports event on African soil. The report underscored progress in venue construction and refurbishment, workforce development, and the growing momentum of youth engagement initiatives across Senegal.

A major highlight was the successful delivery of the third edition of the Dakar en Jeux Festival in November 2024. The celebration of sport, culture and education saw thousands of young people engaged in sporting activities across the three host communities of Dakar, Diamniadio and Saly, while also featuring an international U16 3x3 basketball tournament and health workshops for local children. Plans are underway for the next edition in late 2025, which will coincide with the “One Year to Go” milestone and serve as an important testing opportunity for the YOG.

The Dakar 2026 Organising Committee (YOGOC) continues to strengthen its workforce by incorporating valuable knowledge from the Olympic Games Paris 2024, where staff members were able to gain first-hand experience in the planning and execution of a major international sports event. The YOGOC is also expanding its team, with recruitment efforts bolstered by the newly launched Learning Academy. This initiative will train up to 400 young professionals, equipping them with essential skills to support the delivery of the Dakar 2026 YOG, while creating a lasting legacy of experienced event organisers in Senegal and across Africa.

Infrastructure preparations for the YOG remain on track, with refurbishment work launched at key urban venues in Dakar and construction progressing at the equestrian centre and the Youth Olympic Village in Diamniadio. The completed venue master plan includes seven venues across the three host zones that will accommodate competition sites. Additionally, Dakar 2026 has strengthened its commercial programme, announcing its first domestic sponsorship deal with telecommunications company Sonatel.

Excitement for the Games is also growing with the launch of the mascot design process, which saw nearly 500 schoolchildren from across Senegal take part in a nationwide competition. The official mascot is set to be unveiled in June 2025 to mark 500 days to go until the Games.

Speaking about the energy surrounding Dakar 2026, YOGOC President Mamadou Ndiaye said: “Senegal is honoured, on behalf of Africa, to welcome the world to the first Olympic Games held on the continent. From the outset, our approach has been focused on inclusion and sharing. This inclusive dimension, inspired by our slogan ‘Africa welcomes, Dakar celebrates’, is reflected in every stage of the preparations.”

The YOG Dakar 2026 will take place for two weeks from 31 October, bringing together the world’s best young athletes. The Games will be held across three host sites (Dakar, Diamniadio and Saly).

A closer look at how Celeste Adore delivers lasting quality, elegant design, and standout service in the personalised jewellery space. The necklace arrived so beautifully packaged and the quality gen...

EIN Presswire | Thu, Apr 17 2025 08:06 PM AEST

AUSTRALIA, April 17, 2025 /EINPresswire.com/ -- Celeste Adore Releases Results from Six-Month Review on Customer Satisfaction and Jewellery Durability

Australian-based jewellery brand Celeste Adore has released the findings from a six-month review of its product performance and customer satisfaction. The analysis, focused on long-term wearability, customer experience, and reported outcomes for its personalised jewellery collection. The initiative was designed to measure how the company’s jewellery performed under real-world conditions and how well its customer service team met post-purchase needs. Celeste Adore's stated commitment to creating waterproof, tarnish-free jewellery that’s suitable for everyday wear prompted this formal review, marking a milestone in its efforts toward product accountability and transparency.

Understanding the Scope of the Review

The internal review examined a selection of popular products such as their Personalised Sweet Heart Initial Necklace and the Five Clover Necklace, Bracelet & Earrings Set worn over a period of six months by both internal testers and customers who provided long-term feedback. These items were exposed to a variety of environments and stressors, including:
- Daily wear in humid and coastal climates
- Exposure to water through showers, swimming, and exercise
- Repeated wear during travel, sleep, and exercise
- Skin sensitivity over long durations

In addition to product testing, the review analysed more than 200 pieces of customer feedback submitted through post-purchase surveys, support queries, and unsolicited emails to the brand.

“We know that marketing can only go so far,” said a Celeste Adore spokesperson. “Customers want proof that their jewellery will last. This review was our way of putting our materials and service claims through real-life use cases, over time, and letting the data speak.”

Results Show Strong Performance in Durability and Customer Loyalty

The results from the six-month review highlighted consistent outcomes across two major focus areas: product longevity and customer satisfaction.
Product Durability Insights:
- No signs of visible tarnish were found on test pieces worn consistently during the testing period.
- Clasp and chain functionality remained intact, with only one reported failure across all samples.
- No reports of allergic reactions or skin discolouration related to materials.
- Colour retention and plating finish held up through extended exposure to water and heat.

One necklace, worn by a tester throughout daily activity including gym workouts and saltwater exposure, showed no significant change in surface texture or shine. The brand attributes this to its use of stainless steel base materials and high-grade gold plating.

Customer Loyalty and Service:
- The average support response time was under 24 hours, with resolution time averaging under 72 hours.
- Customers who purchased for gifting purposes accounted for a high proportion of repeat orders within three months.

Review Informed by Customer Experience Data

Customer satisfaction was measured through voluntary feedback and anonymised support records. Key themes emerged from this data, with customers praising the simplicity of the brand’s designs, the effectiveness of the waterproof claim, and the responsiveness of its support team. Common remarks included appreciation for the minimal packaging, consistent order tracking, and the perceived value of the items given their affordability. While a small number of support tickets were initiated due to packaging scuffs or late delivery, these were logged, resolved, and included in the review as part of the continuous improvement process.

“We observed that customers were not only satisfied with the aesthetic of their jewellery but were often surprised by its long-term condition,” the spokesperson added. “This validation reinforces our decision to prioritise tarnish-resistant and hypoallergenic materials as a baseline standard.”

Strengthening Search Visibility Through Long-Term Trust and Organic Engagement

While the focus of Celeste Adore’s six-month review was product durability and customer satisfaction, the results also highlighted the brand’s growing online footprint, particularly through organic discovery and brand-specific search traffic. With customers increasingly relying on search engines to discover reputable jewellery brands, Celeste Adore's transparency around product quality and customer service has contributed to stronger performance in SEO-relevant areas, such as:
- High volume of branded search queries, indicating growing name recognition
- Repeat visitor traffic driven by word-of-mouth and gifting occasions
- Positive sentiment reviews indexed across multiple platforms, boosting credibility
- Consistent ranking for long-tail keywords such as “waterproof personalised jewellery” and “tarnish-free name necklace”

Rather than investing heavily in short-term paid advertising, Celeste Adore has focused on long-term trust-building through verified customer reviews, authentic brand storytelling, and informative product content. This strategy has aligned well with search engine best practices, where authoritative, honest content and user engagement signal quality and relevance.

“We’ve found that when customers have a positive experience, they not only return — they also leave detailed reviews, recommend us organically, and search for us again,” said a Celeste Adore spokesperson. “That has a real impact on visibility in a crowded online market.”

The brand aims to further strengthen its visibility across search while remaining rooted in transparency and substance — rather than trend-driven traffic spikes.

Context: Jewellery Market Trends and Consumer Preferences

Celeste Adore’s review reflects a broader market shift toward practical luxury — jewellery that serves not just as a decorative accessory but also as a daily essential. In an era where consumers are increasingly sceptical of exaggerated claims, the ability to document durability and provide consistent service is becoming a competitive differentiator. The brand notes that demand has remained stable across gifting seasons, particularly for items that mark milestones such as birthdays, weddings, and motherhood.

“Personalised jewellery is often tied to deeply meaningful occasions,” said the spokesperson. “Customers are trusting us with those moments, so it’s our responsibility to make sure the experience — from order to wear — is seamless and lasting.”

Review-Worthy Products, Not Promotional Claims

The brand was deliberate in not framing this review as a product spotlight or sales campaign. Rather, the aim was to gather unbiased, time-based feedback that could influence business decisions in areas such as materials, support, and customer retention.

“The results tell us what’s working and where we can still improve,” the spokesperson concluded. “We see this review as an annual practice moving forward — a way to remain accountable as we grow.”

About Celeste Adore

Celeste Adore is an Australian jewellery brand specialising in personalised, waterproof, and tarnish-resistant pieces. Launched with a mission to make thoughtful jewellery more durable and accessible, the company serves customers globally through its eCommerce platform. All items are covered by a lifetime guarantee and delivered in recyclable, gift-ready packaging.

For more information or to view the latest collections, visit: https://celesteadore.com

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