Stand a chance to win gold bars, cruise credits, and even a car when you celebrate with the iconic Singapore beer
SINGAPORE, July 1, 2025 /PRNewswire/ -- Before Singapore gained independence in 1965, there was already Tiger®. Born and brewed fresh in the heart of the island since 1932, Tiger® Beer has been part of the nation's journey. Now, as Singapore celebrates its 60th birthday, the iconic beer marks this milestone with a special collaboration: Tiger® and MONOPOLY.
From 1 July till 5 October, Singaporeans can take part in Tiger® SG60 MONOPOLY PLAY, SIP, WIN promotion, under license from Hasbro, a leading games, IP and toy company, that turns shared moments with Tiger® into exciting opportunities to win, with $600,000 in prizes up for grabs, including gold bars, cruise credits, and even a car.
Part of the brand's new local platform, 'Our Roar, Our Way', which champions the unapologetic ways Singaporeans live, connect, and express themselves, the game pays homage to the kiasu, must-win spirit that drives Singapore's progress.
Tiger® SG60 MONOPOLY: PLAY, SIP, WIN
Just like the classic board game, players receive Property Cards when they enjoy Tiger® from participating merchants across the island and win when they collect all properties of a single colour.
"Over the years, Tiger® has grown alongside Singaporeans through shared milestones, everyday moments, and with the same courageous spirit that drives progress," said Gerald Yeo, Marketing Director, Asia Pacific Breweries Singapore. "As we mark 60 years of Singapore, we wanted to celebrate the unapologetic ways Singaporeans live. Whether it is being kiasu or turning small wins into something big to celebrate, this collaboration with MONOPOLY brings that to life in a fun and familiar way, reflecting how Singaporeans roar."
Tiger®'s 'Our Roar, Our Way' Truck Kicks Off the MONOPOLY Fun
Get ready Singapore! Tiger® is giving you a sneak peek of the upcoming MONOPOLY collaboration before the campaign rolls out across the island. Catch the "Our Roar, Our Way" Truck at two of Singapore's buzziest lifestyle spots – Bugis+ and New Bahru, where the fun kicks off with free beer, free sorbet, and interactive games! The refreshing sorbet is a bold creation by Tom's Palette, one of Singapore's longest-standing ice cream parlour. Tiger® has teamed up with them to reimagine our iconic lager into a crisp, cool treat that's perfect for Singapore's heat.
- 3 July – Bugis+, Level 1, outside UNIQLO (4–9pm)
- 5 July – New Bahru (4–9pm)
Jio your friends down and don't miss this first taste of what's to come! Those who sign up onsite will also score a bonus Tiger® MONOPOLY Digital Property Card.
Celebrate SG60 with Singapore's Iconic Beer, Tiger®
From hyping up the city to bringing the buzz closer to the heartlands, the celebration continues. From July onwards, look out for MONOPOLY-themed roadshows at participating coffee shops and supermarkets across the island. Whether you're enjoying a cold one over your favourite hawker dishes or catching up with friends and family, join the festivities and stand a chance to bring home your Singapore dream.
How to participate in the Tiger® SG60 MONOPOLY PLAY SIP WIN promotion
Featuring Singapore neighbourhoods, the Tiger® SG60 MONOPOLY PLAY SIP WIN promotion is open to all Singapore residents aged 18 and above, offering two exciting ways to play.
1. Participating Retailers (Digital Gameplay)
Gameplay period: 1 July 2025, 00:00 to 5 October 2025, 23:59 (SGT) Purchase participating Tiger® Beer products from participating hypermarkets, supermarkets, convenience stores, or e-commerce platforms. After signing up, upload your receipt between 7 July 2025 – 5 October 2025 at tigerbeersg60.com to receive digital Property Cards.
Stand a chance to win:
- BYD Seal Dynamic
- 16-inch Apple MacBook Pro
- SMEG Minibar Fridge and 1 year supply of Tiger® Crystal
- Exclusive Tiger® x The Corner Shop T-Shirt
On top of these prizes, Tiger® Beer has also teamed up with FairPrice Group to offer exclusive Chance cards. Chance Cards are surprise instant win cards randomly distributed along with the Property Cards from 7 July 2025 – 5 October 2025, with prizes such as 888 SGD Cash Prize & more! To try your luck in collecting a Chance Card, simply purchase Tiger® Beer at any FairPrice or Cheers outlet. You may receive one Chance Card with your Property Cards at random, on a first come first serve basis and while stocks last.
2. Coffee Shops (Physical Gameplay)
Gameplay period: 1 July 2025, 00:00 to 31 August 2025, 23:59 (SGT)
Purchase participating Tiger® Beer products from participating coffee shops and receive physical Property Cards from the drinks store.
Stand a chance to win:
- 100g or 50g gold bars
- Luxury watch worth 20,000 SGD
- Cruise credits worth 800 USD
To find out more about Tiger® SG60 MONOPOLY PLAY, SIP, WIN promotion and view detailed schedule for MONOPOLY-theme roadshows, please head over to tigerbeersg60.com.
About Tiger®
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that there is a tiger inside each of us, a version of ourselves that knows no limits to what is possible. However, we often succumb to the status quo because, unlike a tiger, we fear failure.
For more information, please visit www.tigerbeer.com.
About MONOPOLY
2025 marks 90 years of MONOPOLY in the market, and Hasbro is celebrating its iconic legacy all year long. As the world's favourite family game brand, with over one billion players in 114 countries, MONOPOLY is more than just a game – it's a global phenomenon. Known for its timeless fun, strategy, and friendly competition, MONOPOLY invites consumers across generations to step into a world where opulence and villainy collide, and all is fair in the race for riches. With a growing list of 300+ culturally relevant editions and new ways to play – from in- person experiences to digital platforms and more – there's truly a MONOPOLY for everyone.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF,
TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.