YIWU, China, Dec. 19, 2024 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. Just when we thought Yiwu's jewelry market, one of its most established industries, had reached its limits, young entrepreneurs have pushed innovation to new heights. By focusing on both practical daily needs and the pursuit of beauty, they've successfully merged aesthetics with functionality. Data from Yiwugo shows that "decorative clasps", a new product category, have experienced a significant growth in procurement over the past two years, signaling the immense potential within the clasp industry.

Zheng Danting, a young entrepreneur born in the 1990s, turned her passion and customer needs into a successful business idea by focusing on the essential clasps for DIY jewelry and bead stringing. By consolidating resources and redesigning the fragmented market offerings, she transformed a niche necessity into a trendy accessory store—NanFeng.

The untapped demand for these products was instantly ignited, winning the hearts of DIY jewelry makers and bead enthusiasts. Beyond traditional lobster and ingot-shaped clasps, these newly designed clasps offer a variety of styles and, most importantly, are visually appealing as standalone accessories. They simplify the jewelry-making process, requiring no stringing, while being both practical and attractive, leaving consumers with little reason to resist.

In 2022, while developing new products, Zheng opened her first brick-and-mortar store in Yiwu International Trade City. Within the first month, she also launched her Yiwugo online shop, and her business took off rapidly. Orders poured in from both online and offline channels, ranging from wholesale to retail. She even secured partnerships with major professional companies like the Lianyungang Crystal Bead. On her busiest day that month, Zheng achieved daily sales exceeding 200,000 Yuan—a figure that even surprised this young entrepreneur who was still finding her footing.

Beyond the phenomenon of the clasp industry, jewelry storage boxes—a closely related subcategory—continue to thrive as a highly competitive sector. Yiwu's market has shown consistent improvement in both craftsmanship and design. According to Yiwugo, orders for jewelry storage boxes have seen remarkable growth over the past two years.

Weituo Packing, a seasoned player in the jewelry storage box industry, specializes in independently designing and producing mid-to-high-end products. These offerings are primarily exported to Europe, the Middle East, and other regions. Every month, the company tailors designs to meet diverse customer demands, market trends, and brand aesthetics, placing high demands on its design and R&D capabilities. Cao Xinying, the founder of Weituo, takes great pride in their achievements, noting that 99% of customers who place initial orders return for repeat purchases. "Excellent quality and craftsmanship are the best business cards for any enterprise", he says.

The company's entire product line uses environmentally friendly, high-quality adhesives that are not only clearer and odorless but also more resistant to oxidation and offer stronger adhesion. Other materials, such as genuine leather, premium fabrics and durable cardboard, are thoughtfully selected. Despite their meticulous material choices, large-scale production and stable output help keep costs manageable, enabling the company to deliver exceptional value—a factor that has turned satisfied customers into their best promoters.

In 2023, a client from the Middle East was captivated by Weituo's designs while casually passing by the storefront. After a successful trial order, the client went on to place eight additional container-sized orders. "This is the best recognition of Weituo's quality", said Cao.

As more visionary young entrepreneurs join the Yiwu market, a new wave of high-level industry competition is quietly taking shape. Leveraging the Yiwugo platform, a growing number of innovative companies is showcasing their strengths to global buyers. This positive, vibrant competition highlights the energy and vitality of the Yiwu market.