On June 5, 2025, AEG Presents and Goldenvoice brought together aspiring entertainment professionals for an unforgettable experience at the Cali Vibes College Connection Program at the Long Beach Convention Center. This immersive event, which was part of the lead-up to the Cali Vibes Festival, offered college students and young adults a rare behind-the-scenes look at the live music industry.
The program welcomed a select group of participants for a day-long exploration of careers in live entertainment, including a guided tour of the Cali Vibes Festival site before it opened to the public. Attendees engaged in a panel discussion with industry veterans, gaining insights into event production, operations, artist relations, and more.
“The College Connection Program at Cali Vibes is about more than just access, it’s about possibility. We created this experience to show students that there’s space for them in the live music industry, not just as fans, but as future leader,” said Twana Simmons, DEI Business Partner, AEG Presents. “Watching them engage, ask questions, and light up throughout the day reminded all of us why this work matters. We’re proud to provide hands-on experiences that open doors, build confidence, and show students that there’s a place for them in this industry.”
Participants also had the opportunity to network with professionals, explore entry-level job opportunities, and receive mentorship from seasoned experts. The initiative emphasized diversity and inclusion, encouraging students from all backgrounds to pursue careers in entertainment.
Held just days before the Cali Vibes Festival (June 7–8 at Marina Green Park), the College Connection Program reflects AEG’s broader commitment to education, community engagement, and workforce development in the arts.
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