How Reliance rallied 13,700 teammates — and smashed every CSR benchmark in just 7 weeks
In 2023, metal-solutions leader Reliance, Inc. set out to unify its 75-plus subsidiaries and largely desk-less workforce behind a single giving platform. With only 1.3 full-time CSR staff, the odds looked steep… until the numbers rolled in:
- 83.3 % employee participation (industry avg. ≈ 20 %)
- US $1 million donated in the first six months
- US $115 k for the employee-assistance fund during a 7-week “Reliance Cares” launch, super-charged by a 2 : 1 match
What moved the needle?
- A time-boxed, 7-week Launch Team framed as a leadership-development sprint—not “just another program”
- Strategic partnership with Realized Worth & Benevity, using behavioral-science nudges to convert intent into action
- High-visibility C-suite support, grassroots champions at every site, and gamified incentives that rewarded 100 % participation
The pay-off? New cross-site relationships, a culture of shared pride, and subsidiaries empowered to launch their own local impact projects.
Ready to replicate the playbook?
Grab the Reliance case study for to see the tips and lessons learned that dismantled barriers and ignited a company-wide giving movement.
#RelianceCares #CSR #EmployeeGiving #SocialImpact #CaseStudy