Australian startup brings AI and computer vision-powered support to the U.S., unlocking a $22.6 billion opportunity within the $350 billion global customer experience market.

SAN FRANCISCO--(BUSINESS WIRE)--Brainfish, the AI platform reinventing how users interact with digital products, has raised $6.4 million USD in a pre-Series A round led by Prosus Ventures, bringing its total funding to $10 million. Existing investors, including Peak XV’s Surge and Macdoch Ventures, also participated.

Originally founded in Australia, Brainfish is expanding into the United States by building a U.S.-based team to accelerate go-to-market efforts and support global growth. The new funding will help scale engineering, accelerate product development, and expand Brainfish’s AI and machine-learning deployments across global companies.

“Customer support isn’t broken-it’s outdated. It waits for problems and tickets, when support should be seamlessly embedded inside the product. That’s why we built Brainfish,” said Daniel Kimber, CEO and co-founder of Brainfish. "Our ambient AI agents, fused with computer vision, don’t wait for problems. They watch how people actually use a product, understand where they struggle, and deliver the right answer before they even ask. This funding fuels our next chapter: scaling globally, establishing and growing our U.S. presence, and making invisible, intelligent support the new standard for digital products.”

“Brainfish is redefining what modern customer support can look like - intelligent, instant, and deeply aligned with how users actually engage with digital products,” said Sachin Bhanot, Head of SEA & ANZ Investments at Prosus Ventures. “As more businesses, especially SMEs, turn to AI to deliver better customer experience at scale, Brainfish stands out as a category-defining solution. Their ability to combine real-time support with deep behavioral insights is a game-changer, and we’re excited to back their next phase of growth as they expand into the U.S. market.”

By combining generative AI with computer vision, Brainfish delivers proactive, contextual help the instant a user gets stuck, eliminating slow experiences and disconnected chatbots. Early adopters report sub-second response times, 70% to 90% fewer tickets, and faster resolutions, all delivered seamlessly within the product.

“We collaborated with NVIDIA to build a vision pipeline that continuously learns from real user behavior,” said Kimber. “By running on cutting-edge AI infrastructure, our system delivers real-time, personalized support that evolves with every product update—helping customers get answers faster and reducing friction at every step.”

Since launching in 2023, Brainfish has scaled to serve more than 5 million users worldwide, with customers ranging from high-growth startups like Relevance AI, to ASX-listed Mad Paws. Early adopters have reported 30% to 40% increase in customer satisfaction and time-to-value measured in days, not months. With 400% year-over-year growth and active users across Australia, Asia, the UK, and the U.S., Brainfish is poised to lead the shift toward autonomous, AI-powered customer experience in a $22.6 billion serviceable market.

About Brainfish
Brainfish is an AI customer experience startup founded in 2022 out of Australia with offices in the US and India. Brainfish is redefining the future of AI customer experience with next-generation Ambient AI agents that leverage computer vision and contextual intelligence to provide seamless, automated assistance for software products. To date the Brainfish platform has delivered automated answers to millions of end-users for global technology and e-commerce companies, and enabled customers to win globally recognised awards for customer self-service.

About Prosus Ventures
Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India and Latin America, unlocking an AI-first world for our 2 billion customers. The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence. Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio. The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.
Contacts

Justin Gabriel
hello@brainfi.sh